I started my marketing career in new home sales for Gehan Homes. Prior to that I was a starving artist and writer forced to get a “real job,” so when I took the marketing gig I thought it would be a compromise. I envisioned spending my time writing copy and making pretty fliers and other artist-adjacent material for the sales team. Ha. Instead, suddenly it was imperative I learn about SEO, PPC, billing, public speaking, and so on, and those pretty flyers I wanted to make were outsourced to a “real graphic designer.”
So long before I had ever sold my first home, I was making million-dollar decisions on real estate brand visibility, but it’s fair to say I had no idea what I was doing. What I did have was a fake-it-till-you-make-it attitude and a veteran team of sales agents on the front lines. Monday morning sales meetings went like this:
“Alright, with a show of hands, who thinks we should spend 200k on Hot On Homes commercials? Anyone know of a place we need a billboard? What do y’all think of the website?”
I learned to listen and ask questions. I bought respectable shoes and did a lot of praying.
It didn’t take long to realize the real money was in sales, so fast forward 22 years. Past 46-million-dollar years where I was #1 in the nation, to burnout seasons where I swore I would never sell another house again and we land here.
Today, I don’t sell homes. I help people navigate home sales. Its different. I am a counselor, mentor and guide through one of life’s most exciting and stressful transitions, and anything that isn’t right for my clients isn’t right for me either, and we figure it out together.
When I’m not selling homes, I’m writing. For myself or for someone else, it doesn’t matter. I sometimes wake up in the middle of the night because I just realized the missing word or phrase that will bring it all together.
The word that brought all this together according to Webster’s Dictionary is:
THENCE-adverb
-from that place
-from that time
-from that source or because of
It is a word about movement and consequence. About what comes next because of what came before.
Everything I have learned the hard way, by accident, by prayer, by trial and error, leads here. And from here, thence. It was a natural progression.
See my other word here:
Welcome to Thence House.
https://thencehouse.com/
