Hi, I’m Ursula, founder of Wistful Inking.
I help businesses sound like real people and real people sound like themselves. My work sits at the intersection of story and strategy, where clear messaging builds trust and trust turns into growth.
Before Wistful Inking, I spent years in high level sales and marketing, learning how people actually make decisions. Not in theory. In real conversations, real negotiations, and real moments of hesitation and hope. That experience shapes everything I write. I do not just chase clever words. I look for the message that feels true, lands clearly, and moves someone to act.
Today, I work with founders, brands, and teams who want their voice to feel aligned, thoughtful, and human. From website copy to brand messaging to long form content, my goal is always the same. Say the right thing, in the right way, to the right people.
Wistful Inking was built on the belief that words carry weight. They can clarify who you are, what you offer, and why it matters. When that happens, marketing stops feeling loud and starts feeling honest.
If you are looking for messaging that sounds like you on your best day, you are in the right place.
Ursula Whitworth 